BOSS OF HOGS offers an exclusive glimpse behind the curtains of Harley-Davidson, America’s most renowned brand, under the dynamic leadership of Dan Roland, dealership operator of Down Home Harley-Davidson in Burlington, NC. 

Join Dan as he takes you on a captivating journey through the intricate mechanisms that make the brand thrive by immersing you in the vibrant culture of millions of Harley-Davidson riders and enthusiasts. And you’ll meet the dedicated Down Home H-D team members who passionately work alongside Dan, experiencing firsthand the all-encompassing iconic motorcycle empire.

Click here to enter to win a new 2023 custom Richard Petty themed Harley-Davidson Road King.  The net proceeds will benefit the Petty Family Foundation.